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2008 European Seal of e-Excellence
Silver Winner
Description
We have made our mission to improve online advertising in such a way that advertisers can place their tailored product messages with relevant target groups.
With Predictive Behavioural Targeting, we bring advertisers and their customers together on Internet platforms; this creates added value for all parties concerned. Our system delivers advertising where it is best suited – and where it is noticed. We have an unqualified obligation to adhere to the basic principles of informational autonomy and data protection.
Keywords
behavioral targeting, predictive targeting, user centric advertising,
targeting enabler
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