wunderloop |
2009 European Seal of e-Excellence
Silver Winner
Description
wunderloop's unique value proposition consists of accumulating information about users on multiple dimensions (e.g. behavior, socio-demographics, geography, purchase history and intent) across multiple digital platforms (web, mobile, IPTV, CRM-systems, commerce-data, external socio-demographic enrichments) and making this consolidated view of the user actionable in real-time by personalizing any digital platform with ads, editorial content and product offers. For advertising this means a much greater flexibility and profitability, because the user can be reached anywhere with any message, regardless of the context he is currently in. Content can be pushed to the user – not on the basis of context, but on the basis of the user’s behavioral profile – and the same goes for products!
Keywords
integrated targeting, behavioral targeting, sociodemographic targeting, keyword targeting, predictive targeting, marketplace for targeted online advertising, real-time targeting, IPTV targeting, mobile targeting, content targeting
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